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The Oxford Club Provides Wealth for the Long Journey

During the majority of your life while you are working, retirement can seem so far off that you think of it more as a concept or as a static principle, rather than a living, breathing organism. Once you reach retirement, you realize that it’s by no means static, but is a fluid, changing, dynamic time in your life. This realization has huge ramifications for how you prepare financially for retirement. Rather than having a set retirement portfolio set aside that doesn’t change at all once your working years are over, it’s important to constantly be tweaking and shifting, even as you’re drawing on the money you’ve spent so long saving.

With that in mind, many people wonder how much money they should have in stocks upon their retirement. They know they should diversify and be equipped with stocks in their retirement arsenal, they just don’t know how well-equipped they need to be. The Oxford Club, through their educational arm Investment U, urges toward the fluid, dynamic approach mentioned previously. So, not necessarily having a set amount in stocks, but knowing when and how to use them effectively to maintain the lifestyle you desire for the rest of your life.

One important aspect of this is preparing for stock market cycles of bear and bull markets by having enough other income sources, such as cash and bonds, to be able to ride out a bear market without having to cash out your stocks when their value is low. Once the cycle is complete, typically in about 3 1/2 to 4 years, and stocks reach new highs, you can again draw on your stock portfolio to fund your reserves in preparation for the next bear market. With a small cushion to prepare for unusually long bear markets, a reserve of five-years’ living expenses is recommended. Keeping this in mind before you reach retirement age will help you prepare even more effectively.

Norman Pattiz Role in Advancing the World of Podcast Advertising

Norman Pattiz, the Executive Chairman of PodcastOne and Tom Webster, the Vice President of Strategy at Edison Research announced a result of a series of studies to determine the effectiveness of podcast advertising for five national brands. The first pre and post campaign for podcast advertising took place over the last half of 2016. It showed a positive impact of podcast advertising on intent to purchase and brand recall. Learn more: https://ideamensch.com/norman-pattiz/

In 2016, PodcastOne teamed up with Edison Research to conduct three separate studies to determine the effectiveness of podcast advertising. The study involved five national brands, where some were well known while others were lesser-known. Some of these brands were launching new messaging while others were looking for increased awareness and trial. In all cases, Edison Research conducted an online survey of the audiences of several leading podcasts before running the podcast advertising campaigns and after a few weeks of running the advertisements on those podcasts. The results of pre and post campaign studies showed that podcast audiences showed an increased willingness to purchase those brands and were receptive to brand messages.

Norman Pattiz’s core focus was to independently verify that podcast advertising provided enhanced brand awareness well beyond traditional advertising techniques. Since Edison Research’s methodology allowed Norman Pattiz to study the audiences before and after running the campaigns, they were able to verify that podcast advertising was way far efficient than traditional advertising.

About PodcastOne

PodcastOne is owned by the founder of radio-giant Westwood One, Norman Pattiz. It’s the nation’s leading provider of podcast advertising platform. Currently, PodcastOne presents over 340 hours of adverts weekly across over 200 most popular podcasts. Contact Amanda Duetchman at [email protected] for more information about PodcastOne.

About Edison Research

Edison Research is an accomplished researcher in the world of podcast advertising. Besides, it conducts studies and provides strategic direction to Gulf News, Samsung, Yahoo, Google, Activision, Time Warner, Dolby Laboratories, the U.S. International Broadcasting Bureau, Disney, and AMC Theatres. Edison Research works in close collaboration with some of the leading radio ownership groups in America such as CBS Radio, Bonneville, Radio One, Emmis, and Entercom. Over time, Edison Research has researched almost every possible avenue. It’s the leading provider of consumer exit poll data in the United States. Again, it’s the sole provider of election exit polling for the National Election Pool, which comprises of NBC, CBS, the Associated Press, ABC, CNN, and FOX. Learn more: http://inspirery.com/norman-pattiz/