Norman Pattiz, the Executive Chairman of PodcastOne and Tom Webster, the Vice President of Strategy at Edison Research announced a result of a series of studies to determine the effectiveness of podcast advertising for five national brands. The first pre and post campaign for podcast advertising took place over the last half of 2016. It showed a positive impact of podcast advertising on intent to purchase and brand recall. Learn more: https://ideamensch.com/norman-pattiz/
In 2016, PodcastOne teamed up with Edison Research to conduct three separate studies to determine the effectiveness of podcast advertising. The study involved five national brands, where some were well known while others were lesser-known. Some of these brands were launching new messaging while others were looking for increased awareness and trial. In all cases, Edison Research conducted an online survey of the audiences of several leading podcasts before running the podcast advertising campaigns and after a few weeks of running the advertisements on those podcasts. The results of pre and post campaign studies showed that podcast audiences showed an increased willingness to purchase those brands and were receptive to brand messages.
Norman Pattiz’s core focus was to independently verify that podcast advertising provided enhanced brand awareness well beyond traditional advertising techniques. Since Edison Research’s methodology allowed Norman Pattiz to study the audiences before and after running the campaigns, they were able to verify that podcast advertising was way far efficient than traditional advertising.
PodcastOne is owned by the founder of radio-giant Westwood One, Norman Pattiz. It’s the nation’s leading provider of podcast advertising platform. Currently, PodcastOne presents over 340 hours of adverts weekly across over 200 most popular podcasts. Contact Amanda Duetchman at [email protected] for more information about PodcastOne.
About Edison Research
Edison Research is an accomplished researcher in the world of podcast advertising. Besides, it conducts studies and provides strategic direction to Gulf News, Samsung, Yahoo, Google, Activision, Time Warner, Dolby Laboratories, the U.S. International Broadcasting Bureau, Disney, and AMC Theatres. Edison Research works in close collaboration with some of the leading radio ownership groups in America such as CBS Radio, Bonneville, Radio One, Emmis, and Entercom. Over time, Edison Research has researched almost every possible avenue. It’s the leading provider of consumer exit poll data in the United States. Again, it’s the sole provider of election exit polling for the National Election Pool, which comprises of NBC, CBS, the Associated Press, ABC, CNN, and FOX. Learn more: http://inspirery.com/norman-pattiz/