In early 2015, MDC Partners’ CP&B confirmed the appointment of Lori Senecal as the global chief executive. Ms. Senecal had been serving as the CEO and President of MDC Partner Network and chairperson of KBS, an affiliate shop of MDC. She will retain her leadership position at MDC Partner Network but leave her position as executive chair at KBS, a sister firm to CP&B.
Duties of Ms. Senecal as the Global CEO of CP&B
Ms. Senecal is in charge of managing the company’s international growth. She oversees the coordination of CP&B’s eight global offices and the development of the agency. Since her high-profile entry into the company in 2015, Ms. Senecal has transformed the business and entrepreneurial culture of CP+B. She has developed an innovative, responsive, and collaborative global company that continues to grow both locally and internationally. Ms. Senecal’s passionate leadership and emphasize on talent has fostered CP+B’s development and expansion across disciplines and geographies. In 2016, Advertising Age named CP+B as the “Creativity Innovators of the Year” while Ms. Senecal was honored as one of the four “Agency Executives to Watch.”
In an interview by HubSpot, she said before her appointment to CP+B’s management team, she used to work for MDC Partner Network. Her roles included driving the firm’s vision, developing its unique model, and partnering with the MDC’s affiliate agencies to promote expansion and cross-collaboration across the global network. When Ms. Senecal was the head of Kbs+, the company grew its presence globally and recruited more than 900 individuals. The Crain named Kbs+ as the Best Place to Work in NYC. The company also appeared on the list of Standout Agencies, posted on Advertising Age, for three years consecutively. Early in her career, Ms. Senecal worked for McCann Erickson as the head of its leading New York Office. She also worked as a senior employee of McCann Worldgroup in the capacity of global chief innovation officer.
Ms. Senecal has been a recipient of high-status awards and recognition. In 2013, she pocketed the Quantum Leap accolade for her forward-thinking leadership and innovation. The Advertising Age honored her as one of the “Women to Watch” in 2014. Ms. Senecal is a member of several companies across distinct sectors. Read more about her on 3percentconf.com.