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Why Whitney Wolfe’s Bumble App is Destined for Greatness

Bumble is a renowned brand in the dating space. The company was founded in 2014 by Whitney Wolfe. Since its founding, Bumble has experienced a dramatic growth attracting the attention of Match Group that offered to acquire it for $450 million. However, Bumble declined the offer as the company is reportedly on the path to being worth more than the offered price.

Bumble App women centered. The App allows women to initiate conversations with other users. It uses photo verification practices to eliminate misuse of profiles. While other big companies such as Uber and Google are constantly accused of discrimination, Bumble has gained popularity with users because of the low rate of abuse associated with it.

Bumble took the dating space by storm. The dating app boasts of over 20 million users with additional 50,000 users signing up each passing day. Although users have free access to basic features of the app, advanced features can be accessed through a paid account that charges $9.9 per month. Bumble expected to earn over $150 million in revenues in 2018.

Whitney is keen about diversifying Bumbles’ business. In 2016, the company launched Bumble BFF vertical which aims at enabling users to create new friends. The company is an advanced stage of rolling out BumbleBizz. The new product is expected to be ready by 0ctober, 2017 and it will incorporate professional networking into the Bumble App. The recent developments have portrayed Whitney’s entrepreneurial side which is beyond enabling romantic matchmaking between individuals to learn more about us: https://www.fastcompany.com/person/whitney-wolfe click here.

Whitney started Bumble after quitting her job at Tinder, a company she had helped co-found in 2012. Before quitting Tinder, Whitney was the VP In marketing, and she is credited for turning the app into its current revered status. She was forced to quit her job following her concern for sexual harassment and sex discrimination abuses that she claimed were rampant in the company. She would later decide to file a law suit against the company leading to an investigation, and demotion of some Tinder employees.